Playfully sincere
What more?
For clients with clearer boundaries
Creative that puts your brand's best face forward, then adds a twist your audience didn't see coming. Subtle shade that stays in tone. The unexpected, inside the lines.
The manifesto
This fish
This fish
has legs.
Entertainment isn't a sector we work in. It's where we come from. Years inside title campaigns for the biggest names in streaming taught us one thing: audiences decide what wins. So that's who we build for.
NIR is a fish with a wish for wider creative shores. With sheer will and a love of fun, NIR grew legs. Perfect for mingling with industry greats.
The bravest fish swim against the current. The shiniest walk on their own two feet. Who needs a creative sandbox when you have the whole beach?
At JUO, we make exciting things.
At NIR, we make things exciting.
What we do
Most execute a brief.
Most execute a brief.
We help write it first.
Strategy, creative and social under one roof, built on years of entertainment marketing for the biggest names in streaming. Production sits next door at our sister studio JUO, so a campaign never leaves the building.
- 01
Planning and research
Audience insight, market context and category analysis that shape the brief before any creative begins.
- 02
Creative strategy
Positioning, campaign development and brand direction, from insight to output.
- 03
Social and community
Always-on channels, editorial creative, community management and the analytics that keep them honest.
- 04
Title and launch marketing
Campaigns for series, films and platform launches, from first teaser to premiere and the long tail after.
- 05
Event activation
Experiential campaigns, brand activations and live moments that take the strategy into real spaces.
- 01OpportunityUnderstand the business objective
- 02InsightFind what makes this brand matter
- 03CreativeShape the concept before production
- 04ExecutionProduce across social, film and live
- 05ResultMeasurable impact, owned and distributed
How we think
Two questions.
Two questions.
One approach.
Every brief lands somewhere between a client's boundaries and an audience's appetite. We ask one of two questions to find out where.
Playfully sincere
Sincerely playful
What if?
For clients who already have a bold streak
Why have a sandbox when you can have the beach? Out-of-the-box concepts that push the limits of budget and imagination, for the people who matter: your audience.
Selected work
Show, don't tell.
1.31Bimpressions · 12+ markets
Alice in Borderland S3
Concept and project lead on a global social campaign, from a coded-message launch to Content Day with the cast.
NetflixGlobal campaign
8M+followers · 5 channels
Netflix Japan and Anime
Five dedicated channels built from zero into the home for anime fans, run every day for five years.
NetflixAlways-on social
54.2Mimpressions · 9.24% engagement
Steel Ball Run
Title-level social for a much-loved JoJo's Bizarre Adventure arc, syndicated to twelve markets.
Netflix AnimeTitle launch
3 Good Guys
A three-phase social campaign to bring Singapore back to the cinema for Clover Films' comedy.
Clover FilmsTitle marketing
Introducing the PIN
A settings update turned into a launch fans noticed, built from Prime Video's own UI with a Mechamato cameo.
Amazon Prime VideoPlatform launch
Key art to come
Ah Girl
Main trailer, character trailers and the title campaign for a Singapore feature. In cinemas soon.
Feature filmTitle campaign
Brands we've built for
Held to a global bar.
Monthly
Content sprint
Trend research, content planning, creative ideation, production and a performance review. For a brand that needs to move now.
Quarterly
Content partner
Content strategy, campaign development, production and event activation, planned a season ahead.
Embedded
Content studio
A dedicated team, always-on social support, event and experiential activation, priority capacity.
The people
The people behind the standard.
Jordan Lim
Chief Executive Officer, Co-founder
Eleven years across film and television production, advertising, entertainment marketing and original IP. Co-founded JUO in 2017, grew it from a four-person production house into a self-funded team of fifty across Singapore and Malaysia, and started NIR to give the ideas their own front door.
Jared Ti
Chief Operating Officer, Co-founder
Twelve years across production, technical operations and business leadership. Built and runs the systems, both technical and workflow, that let the group deliver at volume without dropping the standard.
Ian Kong
Marketing and Strategy Director
Co-founded the first in-house creative team at Singapore's Ministry of Sustainability and the Environment, then built and led in-market teams for Amazon Prime Video across APAC. Finds the human truth in a brief and turns it into work people act on.
Cedric Lim
Business Director
Twenty-five years across business development, integrated marketing, creative and production in APAC. Ran his own production company for over a decade, then eight years at We Are Social as Head of Studios, South East Asia.
Bernice Dela Cruz
Strategy Lead
Esther Leung
Creative Director, Design
Darren Neo
Creative Director
Chee Mee
Creative Director, Social
Angel Teo
Senior Account Manager
Karl Lim
Account Manager
Terrance Tan
Senior Account Manager
Plus the editorial creatives, community managers and analysts who keep eight million anime fans coming back.
Drop us a line
Let's make
some waves.
We do the work. Break a few rules. Make work nobody scrolls past.
Singapore 1 New Industrial Road, #02-02 Times Centre, Singapore 536196
Petaling Jaya D-5-01, Block D, Oasis Square, No. 2 Jalan PJU 1A/7, 47301 Petaling Jaya, Selangor, Malaysia
juo.sg we make exciting things